Recent quotes:
Audience or authenticity? Why building an audience strains your soul | Schaefer Marketing Solutions: We Help Businesses {grow}
We want to be heard. And if you’re humble enough and patient enough, the audience will tell you how to reach them.How One Small Change Got Our Video 13,000,000 More Views On Facebook – UnMarketing
Getting people who already love your content to react to it isn’t the challenge. They know you, they’ve self-identified as fans of your brand already and are willing to consume and distribute your content based on the fact they’ve Liked your Facebook page. However, when the content hits the second circle, that’s when most content dies of context irrelevance.How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday - Moz
Therefore, when we do SEO, we have to think about it as, "How do I earn a loyal audience and then use their amplification to help me perform in search?" Rather than, "How do I do SEO for my website to earn visitors that I can convert into a loyal audience?" That's a new a challenge, a new paradigm for us.4 Audience Growth Trends for 2015 | The Content Strategist, by Contently
“The best practices for audience development are in the media world, they’re in Hollywood,[…]They’re not—with all due respect—with marketers.
if you want to get your foot in the content marketing door, you’ll need the endorsement of people, sites, brands, and properties who already have large audiences. If you don’t have the money to buy up audiences at scale, then you’ll need patronage from the established brands in the form of earned media. You’ll need them to publish your stuff on their sites in bylined content or contributed content until you’ve secured enough loyalty from a subset of their audience that the audience will willingly come looking for you elsewhere. The likelihood of “going viral” in a content marketing landscape where attention is a zero sum game becomes less and less likely to simply happen without significant strategy and investment.