Recent quotes:
Twitter Launches a New Way to Promote Tweets | Inc.com
I'm not in love with the amount of engagement I'm getting on my tweets. My results from boosting individual tweets rendered better results for my ad dollars spent. Also, my followers have not grown much as a result of Promote Mode.MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA – BBH
All of this theory has essentially boiled down to an argument for ‘doing bloody good work’ so far. And obviously that’s not enough: if you don’t put decent money behind it, it can’t work.It's too easy to be snarky about digital marketing, but marketers must do better | Econsultancy
marketers must do better. Zhiganov argues that to do this, to engage customers that have an attention deficit, marketers must either entertain or be useful.The Truth About The Trump Data Team That People Are Freaking Out About - BuzzFeed News
But interviews with 13 former employees, campaign staffers, and executives at other Republican consulting firms who have seen Cambridge Analytica’s work suggest that its psychological approach was not actually used by the Trump campaign and, furthermore, the company has never provided evidence that it even works.How I Failed In Digital Advertising: A Traditional Ad Vet's Story
Across the ecosystem, we collectively consumed the Kool-Aid when it came to the capacity of big data, technology and math to provide the answers to the industry’s toughest questions. The response to each seems to have been the same chorus: “The data will tell us,” “Let the machines decide,” or “The algorithm will optimize for the answer.” Yet more than 20 years into the digital advertising revolution, many difficult questions stubbornly remain. Attribution and cross-platform brand metrics come to mind.Your Content Is Kidding No One | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Mirum
Content and social media are a different kind of marketing. Content and social media are not a different kind of advertising. If all your brand wants to do is pimp coupons and pushy sales, there's a market for that, but content provides a different brand narrative that has to be approached with an entirely new perspective, and set of marketing beliefs.
When customer content is on your site you gain social shares. You reach the magic land of “friends of friends” – people who don’t know you EXCEPT through the community member who just made an introduction. Reaching “friends of friends” via community is the new advertising.