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Tony Hsieh, Zappos, and the Art of Great Company Culture
“For us it’s about trying to build a lifelong relationship with each customer and doing it through the telephone…at a lot of marketing or advertising conferences there’s discussions about consumers being bombarded with thousands of marketing messages every day. ‘How to get your brand to stand out – how to get your messages to stand out’. And for us, like, forget the Super Bowl, forget whatever the latest social media fads are. Like telephone – undivided attention for 5-10 minutes and if you view that through a branding lens, like the longest – almost the equivalent of an infomercial that people are paying attention to.”