Support Pullquote, upgrade to Pro!
(Or just tweet your Pullquote for free!)
With Pullquote Pro, you'll get to:
- share on Facebook
- schedule tweets
- tweet from multiple accounts
- edit quotes
- customize colors
- change fonts
- save and index quotes
- private quotes
Choose a plan: $5/month $50/year (includes free access to any new features)
Recent quotes:
Seth's Blog: Holding your breadth
It's tempting to diversify, particularly when it comes to what you offer the world.
One more alternative, one more flavor, one more variation.
Something for everyone.
We get pushed to smooth out the work, make it softer, more widely applicable.
More breadth, though, doesn't cause change, and it won't get you noticed.
Focus works. A sharp edge cuts through the clutter.
Bestselling Author Seth Godin: 'Reassurance is Futile'
"Everything's not going to be fine," says Godin. "You're going to be rejected, you're going to do projects that don't work, you're going to almost run out of money. You're going to have this fail, and this fail, and this fail. So, at that point, the person that reassured you is pretty much a liar, because they said everything was going to be fine . . . . and, in order to become the self-sufficient, self-propelled entrepreneurs we're capable of being, self-reassurance is the only reassurance we can look for."
Seth's Blog: The two vocabularies (because there are two audiences)
Early adopters want to buy a different experience than people who identify as the mass market do.
Innovators want something fresh, exciting, new and interesting.
The mass market doesn't. They want something that works.
Seth's Blog: Shared reality, shared goals
The best way to persuade someone of your new approach is to begin with three agreements:
We agree on the goals. We both want the same outcomes, we're just trying different ways to get there.
We agree on reality. The world is not flat. Facts are actually in evidence. Statistics, repeatable experiments and clear evidence of causation are worth using as tools.
We agree on measurement. Because we've agreed on goals and reality, we agree on what success looks like as well.
Seth's Blog: Understanding the backlist (for everything, including books)
The backlist is the stuff you sell long after you've forgotten all the drama that went into making it.
Book publishers make more than 90% of their profit from books they published more than six months ago. And yet they put 2% of their effort into promoting and selling those books. Editors, agents, salespeople all focus on what's new, instead of what works.
Seth's Blog: Skills vs. talents
If you can learn it, it's a skill.
If it's important, but innate, it's a talent.
The thing is, almost everything that matters is a skill. If even one person is able to learn it, if even one person is able to use effort and training to get good at something, it's a skill.
It's entirely possible that some skills are easier for talented people to learn. It's entirely possible you don't want to expend the energy and dedicate the effort to learn that next skill.
But realizing that it's a skill is incredibly empowering and opens the door of possibility.
Seth's Blog: Marketing in four steps
The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.
The second step is to design and build it in a way that people will actually benefit from and care about.
The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.
The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.
