Recent quotes:

Progress Is Invisible: The Old Sales Letter Edition - JamieMcSloy.co.uk

remember a sales letter is not about your product. It’s about Problem Versus Solution. In my old sales letter, I’d mention the product repeatedly, but not talk about the various aspects of the problem, nor talk about the solutions outside of my product. As I’ve written about before, this is a mistake. Remember, you’re not selling a product. You’re selling a solution.
#jamie-mcsloy #sales-letters - jamiemcsloy.co.uk

Copying Copy, has it helped you?

Most salesletters are successful for one reason: They match what the prospect wants, will believe, and will respond to - with what their product and offer are. The brilliance of most ads lies not in their structure but in their understanding of the people they are selling to and merging that with their product/offer. The mistake most new copywriters make is paying more attention to how they are saying something - than to what they are saying. This leads to copy which is completely out of touch with their market and thus... fails miserably.
#copywriting #sales-letters - warriorforum.com