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Recent quotes:
How to Write Great Copy When You're Not Actually a Copywriter | Articles | Matt Olpinski | UI + UX Designer | New York
In the world of digital marketing, great design exists to support great copy. Not the other way around. Prioritize your copywriting over your design. Fonts, colors, sizes, and spacing are all secondary to choosing the right words.
How to Write Great Copy When You're Not Actually a Copywriter | Articles | Matt Olpinski | UI + UX Designer | New York
If your home page says, “I’m a UI/UX Designer”, you’re forcing your clients to bridge the gap between my services and their goal – a mental task that clients are notoriously bad at accomplishing.
But if my home page says, “I design websites & apps that help business grow.”, that speaks directly to my client’s needs and I’ve now got some control over their next action.
2016 Year in Review | Matt Olpinski | UI + UX Designer | New York
You don’t need a lot of clients to have a successful business. In fact, having fewer, higher-paying clients is often a sign of growth and maturity for your business. That means you’ll have to say no to any project or client that isn’t a good fit, but the results will be positive.
