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Want a Unicorn Business? - JamieMcSloy.co.uk
Stuff like niche websites, passive income and asset building are not what you should start with.
Actually, niche sites are good for certain things… but they’re not a business on their own. It’s the same with the average asset.
These things are what you do to diversify after you know what you’re doing. There’s no sense in hiring a writer to write you niche blog posts when you don’t know what goes into SEO. There’s no point in buying gold if you can’t afford your grocery bill.
Storytelling In Copywriting - JamieMcSloy.co.uk
For most of your sales letter, you’re not selling. That’s the weird thing. You’re setting a scene and building a bridge between your reader’s aspiration and their reality. Copywriting and sales in general work due to weird human psychology quirks, and this is one of them.
What Is The Best Type Of Business To Start For a New Entrepreneur? - JamieMcSloy.co.uk
For the young, would-be entrepreneur, the best place to start with business is to create a quick service business that meets a simple need. I’d recommend doing a business-to-business service like simple content writing or graphic design (or programming, web design, anything really.) This will get you an “in” with businesses so you’ll be able to see how they operate.
How Many Posts Should You Make Before You Launch A Website? - JamieMcSloy.co.uk
I’ve found that a website will need around twenty posts before it gets any love from Google at all. Less than that, and indexing is slow and the interlinking between articles doesn’t seem to pass any sort of help along.
4 Ways To Use Free Guides To Retain Customers And Improve Your Business - JamieMcSloy.co.uk
A lot of marketers fall into the trap of stacking all of their offers into the pre-sale funnel.
They’ll give you sixty-seven free 5-page e-books in exchange for your email address. Then, you’ll get nineteen FREE products with your initial $5 purchase. After that, you’ll get the upsell to the shiny $5000 premium program, which you buy knowing you’ll get quality.
…And then nothing ever again. Except maybe the odd affiliate email out of nowhere.
This is a big mistake.
What Is A "Professional Copywriting" Standard? - JamieMcSloy.co.uk
You have two choices when it comes to learning about professional copywriting; you can go to Amazon, buy the probably-limitless amount of books on copywriting and read for hundreds of hours. Then you can read a hundred blog articles about the best tactics for pitching clients and then read some internet marketing forum which’ll tell you to hire the hard stuff out to some virtual assistant somewhere.
That’s option one.
Option two is this: Get started.
Progress Is Invisible: The Old Sales Letter Edition - JamieMcSloy.co.uk
remember a sales letter is not about your product.
It’s about Problem Versus Solution.
In my old sales letter, I’d mention the product repeatedly, but not talk about the various aspects of the problem, nor talk about the solutions outside of my product. As I’ve written about before, this is a mistake.
Remember, you’re not selling a product. You’re selling a solution.
Going into Business Businesses - A Mistake - JamieMcSloy.co.uk
You can tell a good business idea from a bad one by simply looking at the audience for the business.
If the audience is broke, miserable and hates businesses, then you’ve got a terrible audience. If your audience is rich, happy and loves consumerism, you’ve got a great business idea.
Is The Best Marketing A Good Product? - JamieMcSloy.co.uk
Marketing is not product creation. Product creation is not marketing.
If you create the best product in the world, it can sit in your garage collecting dust.
You can build a mediocre or simple product that simply solves the needs of your target market, and it’ll ultimately be more successful than the perfect product in the garage.
How To Retain Customers In A Sales Funnel - JamieMcSloy.co.uk
You need to think of your mailing list as a product in-and-of itself.
Why are people signing up for your mailing list? Is it because you give them helpful tips? Is it because you’re letting them know about new product releases ahead of time?
There are a lot of valid reasons to have a mailing list and absolutely none of them are “So you can try and drop affiliate links into my inbox three days a week.”
Should You Go To Copywriting Portfolio School? - JamieMcSloy.co.uk
I don’t know what magical techniques you learn in copywriting portfolio school, but there’s nothing that can sell a client as well as “I’ve written this sales letter and it converts at X%, which has made a profit of $X so far.”
