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Recent quotes:
Tim Ferriss on 10 Keys to a Successful Business
Most people go through life and never develop strong views on things, or specifically go along and buy into the consensus. One of the things I think you want to look for as both a founder and as an investor is things that are out of consensus, something very much opposed to the conventional wisdom…
The 100 things you need to know to start a business - GrowthLab
What’s the best way to sell anything?
Show arbitrage: If they pay X, now they are buying something worth X * Y. That is the ONLY way to sell.
Direct marketing lessons from someone who built a $100+ million business - GrowthLab
We have a quick rule of thumb that determines the success of a campaign. It’s called the 40/40/20 rule. It says:
40 percent of success is determined by the list – Are you targeting the right people?
The next 40 percent is in the offer – Are the price and terms right?
The final 20 lies in the creative – How good is the messaging in your sales letter?
The list is paramount. You must find your right customers with the right offer. Otherwise you have no chance at anyone buying.
