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Recent quotes:
Top 7 split testing blunders you must avoid – VWO Blog
You have several options when it comes to copy. Hypey versus soft. Long form versus short form. Professional versus personal. And while you may “think” you know what type of copy works the best, it’s impossible to know until you test it. But here’s a tip to get started. In MOST cases, a mix of hype versus soft… long form… and personal… works the best.
Storytelling In Copywriting - JamieMcSloy.co.uk
For most of your sales letter, you’re not selling. That’s the weird thing. You’re setting a scene and building a bridge between your reader’s aspiration and their reality. Copywriting and sales in general work due to weird human psychology quirks, and this is one of them.
Best Content Elevates One's Thinking: Interview with Ben Settle
Copywriter is less about writing, and more about knowing your market. The best copywriters aren’t necessarily great “writers” — they simply know their markets better than anyone else. They know what to say, which is far more important than the how you say it.
What Is A "Professional Copywriting" Standard? - JamieMcSloy.co.uk
You have two choices when it comes to learning about professional copywriting; you can go to Amazon, buy the probably-limitless amount of books on copywriting and read for hundreds of hours. Then you can read a hundred blog articles about the best tactics for pitching clients and then read some internet marketing forum which’ll tell you to hire the hard stuff out to some virtual assistant somewhere.
That’s option one.
Option two is this: Get started.
Copying Copy, has it helped you?
Most salesletters are successful for one reason:
They match what the prospect wants, will believe, and will respond to - with what their product and offer are.
The brilliance of most ads lies not in their structure but in their understanding of the people they are selling to and merging that with their product/offer.
The mistake most new copywriters make is paying more attention to how they are saying something - than to what they are saying. This leads to copy which is completely out of touch with their market and thus... fails miserably.
Should You Go To Copywriting Portfolio School? - JamieMcSloy.co.uk
I don’t know what magical techniques you learn in copywriting portfolio school, but there’s nothing that can sell a client as well as “I’ve written this sales letter and it converts at X%, which has made a profit of $X so far.”
