Why trust an editor with a reader’s job? (now publishing is not just for publishers)

There was a lot of recent buzz (at least here, here and here) when the NYTimes experimented by prompting readers to tweet links to specific sentences in an article about Lorne Michael’s interview process for Saturday Night Live.

If you skim down the NYT’s article, you’ll see some lines that are highlighted, an invitation to share with the world, each generating a pre-baked tweet. Here’s the editor’s selection from the first half of the article:

“I was a funny guy. I was taller than everybody, and very handsome.” – Chevy Chase

“They were guys who might make you laugh, but they could beat you up if they wanted to.” – @DanaCarvey on SNL

“I was married, I had three sons, and I was on welfare. I didn’t want that no more.” – @RealTracyMorgan

“You’ll never, ever get hired if you do that for your audition.” – Molly Shannon on “Mary Katherine Gallagher”

“Everybody else’s stuff sounds better than yours.” – @SethMeyers on auditioning for SNL

“The makeup person said oh my God what happened to you? I looked like I was in a car accident.” – Cheri Oteri

“I always played older women with short hair.” Kristen Wiig on impersonating Jane Pauley at her SNL audition

“I did Sally Field and Temple Grandin. It’s too bad she’s not in the news more.” Kate McKinnon on her SNL audition

No doubt those are some fun lines. (Or no doubt some of those are fun lines?) But there’s also no doubt that those are only some of the best lines in the story. Lots of fun and valuable ideas got totally ignored by the NYT editor’s highlighter, in many cases because each was slightly too long to cram into a tweet.

Twitter and the NYT report that the tweet ratio was up 11X, which is great news for the NYT and its amply edited peers. Personally, I’d like to make my own choices about what to link to. The following are some tweets I’d have written pointing to lines the NYTimes editor ignored:

Click on the link and you’ll see the full quote I’m excited about. And if you’ve got the Pullquote app or add-on installed, you’ll see the quote in its exact context on the page.

Here’s another:

Or this one:

So, kudos to the Times for pre-baking tweets for its readers. I passionately hope that readers take the read/write revolution one step further and control their own choices about what content to highlight and Tweet by installing a tool like Pullquote.

Why let the editors have all the fun?

19 shades of Sharknado: when noise becomes signal

I’ve been thinking a lot about whether Pullquote is a tool for the super-quick sharing of specific text on Twitter (and maybe soon on other social platforms) or a tool for filleting long pieces of text into discrete ideas and facts which can then be filed away for future reference and/or easily discovered by others who are interested in the same specific topic.

Watching #Sharknado erupt last night on Twitter convinced me that we desperately need the latter tool. We’ve always known that Twitter is a firehose. Now we’ve reached the point that each Twitter user is a firehose.

While I drown in this ocean of #Sharknado, I wonder what it would be like to just see the individual pieces of each friend’s output that actually pertain to topics I care about?

Though focused browsing of friends’s feeds would mean I’d miss some serendipitous collisions with random ideas, I’d save hours and countless brain cells by not trying to imbibe barrels of drivel. (Hours that could be channeled to more efficiently serendipitous behavior like drinking coffee or beer with friends.)

So I think that topic-focused sharing is what Pullquote will focus on. I’m not sure the exact word that describes this — are we creating a social library? A social topics index? Or is this what Stowe Boyd likes to call “co-curation?” Or maybe just topic-focused sharing?

Why am I thinking this? Oh, right, #Sharknado. Early this AM I built a Storify to try to make sense (or at least some buckets) out of the #Sharknado experience. (BTW, if you don’t already know what #Sharknado was, I’m not going to explain. Here’s what #Sharknado will be: in a few weeks, the underlying event will be forgotten and #Sharknado will become the word we all use to refer to a vaporous swirl of meaningless, mass-produced meme-riffing that itself becomes so vast it collapses in on itself into a diamond-hard object of actual meaning, the perfect linguistic symbol for a socially manufactured 5k-tweet-a-minute perfect-storm of meaninglessness.)

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