Sean Hackbarth:
Politico co-founder (and WI-native), Jim VandeHei: Media's future is focusing on audience. pllqt.it/fEyrmv
Escaping the Digital Media ‘Crap Trap’ — The Information
The creative companies will do this by paying a lot more attention to delivering better information in more efficient ways. They have to think about making people smarter and their lives easier and more enjoyable. They will stop clinging stubbornly to writing the way journalists want to write and more in the way readers actually want to read.- www.theinformation.com