henry copeland: .@alexismadrigal dam(ns) the Internet's streams, rivers, floods of crap. pllqt.it/0CZ59hmost of what's out there is crap. When the half-life of a post is half a day or less, how much time can media makers put into something? When the time a reader spends on a story is (on the high end) two minutes, how much time should media makers put into something? The necessity of nowness plus the professionalization of content production for the stream means that there are thousands and thousands of people churning out more crap than can possibly be imagined. And individual consumers of information have been tuned by social-media feedback mechanisms (Likes!) to do for free what other people do for money. They, too, write viral headlines, post clickbait, and compete for mindshare.