4. Financial self-interest has become an easy, but poor and error-prone, proxy for the rich set of traits we evolved for survival. Seeing humans as individualists driven mainly by money, discounts our social and self-deficient nature (= WEIRD sampling error: Western, Educated, Industrialized, Rich, Democratic). - http://bigthink.com/errors-we-live-by/got-enough-enoughness-lifes-limits