The savvier move, Professor Fleischer explained, would be to have the LLC donate the appreciated shares to charity, which would generate a deduction at fair market value of the stock without triggering any tax. - http://www.propublica.org/article/how-mark-zuckerbergs-altruism-helps-himself?utm_source=Daily+Lab+email+list&utm_campaign=8a5e47bed3-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-8a5e47bed3-395981097