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In my aforementioned example, the UCI had to intervene into and mandate the use of helmets for the collective good, because individual cyclists within the collective body known as the peloton will not have the motivation to do so otherwise (Frank uses NHL hockey helmet rules as his type specimen but the principle problem is the same). From governing bodies in sports, Frank extrapolates to government agencies in society, arguing that in order to correct for market inefficiencies and moral failures we need more government regulations and taxes - http://evonomics.com/would-darwin-be-a-libertarian-or-a-socialist/