8. Eons earlier Plato wrote: “If a pastry baker and a doctor [=nutritionist] had to compete in front of children, or…  men just as foolish as children… the doctor would” starve. 9. The rational mind’s task was to “govern the body” and to not always chase pleasures like a child. 10. Even Freud understood that pursuing moment-to-moment gratification was unworkable. His Pleasure Principle drove the childish Id to react thoughtlessly to pleasure and pain, but the more mature Ego was ruled by the Reality Principle, enabling prioritization, delayed gratifications, and the ability to endure necessary discomforts. 11. Enlightenment “happiness” seems closer to Id-centric and needs to become more Ego-centric. - http://bigthink.com/errors-we-live-by/heres-how-happiness-got-confusing-even-for-our-smartest-scientists