16% of U.S. consumers own a wearable fitness tracker, with Fitbit and Nike FuelBand being the most common brands owned. 51% of those who use wearable trackers use an app to track the health and fitness metrics collected by their wearable device, while 24% use a website, and 25% use both an app and a website. 14% of U.S. consumers say they are likely to purchase a wearable fitness tracking device in the next six months, while 12% are still undecided. - http://www.mediapost.com/publications/article/242885/fitness-self-trackers-and-wearables-merge.html#reply?utm_source=newsletter