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“The Book of Why” not only delivers a valuable lesson on the history of ideas but provides the conceptual tools needed to judge just what big data can and cannot deliver. Notably, “causal questions can never be answered from data alone.” - https://www.nytimes.com/2018/06/01/business/dealbook/review-the-book-of-why-examines-the-science-of-cause-and-effect.html