Hayek’s popular 1944 book The Road to Serfdom countered the glamorous vision of planning with a combination of reality—here’s what would be required to get that to work—and horror (hence the title). But it did nothing to make free markets glamorous. That task was accomplished in 1957, by an author who’d trained her visual imagination absorbing the movies of Hollywood’s Golden Age. Ayn Rand called her novels “romantic,” because they portrayed the world not as it was but as she believed it ought to be. Her works channeled her longings into characters, settings, and descriptions that made the ideal seem possible. It’s no accident that of all the 20th century’s proponents of libertarian ideas, she was the one who moved the most hearts and infuriated the most critics. She created glamorous pictures with words. She mastered visual persuasion. - http://www.cato-unbound.org/2014/07/07/virginia-postrel/no-fireworks-fourth-july