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In "The Power of Glamour" I wrote, “The desires glamour serves and intensifies are never purely physical. They are emotional.” That’s as true for a bored and angry young man contemplating jihad as it is for a harried working mother imagining a spa vacation. A glamorous image or idea offers its audience a shimmering promise of life transformed and perfected. It focuses the audience’s longings. - http://www.bloombergview.com/articles/2015-01-06/the-glamour-of-islamic-state?utm_content=bufferf0388&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer