We call these new generation of companies as “Mediata Companies.” Chalk us up as one of them, as we attempt to answer some of these questions above in building out Skift. Other startups like Mattermark, Indicate, Pricenomics, SuperData Research, and even Nate Silver's 538 are trying subtle variations of the mediata theme, some more scalable than the others.All of us are focused on competitive intelligence, one way or the other. All of us look back to the original media-meets-data inspiration, Bloomberg, built on proprietary closed systems for a very targeted set.But the new generation of mediata companies are looking beyond the traditional business media companies in their set, and instead looking at the best of consumer web and mobile product-driven companies, creating mashups in the best sense of that phrase: hybrid, curated, lean, API-hungry, open and multi-faceted, built at the intersection of design and user-experience.
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