Wikipedia defines a traditional pull quote as “a quotation or excerpt from an article that is typically placed in a larger or distinctive typeface on the same page, serving to entice readers into an article or to highlight a key topic.”
In this sense, the term is commonly used by journalists, editors and publication designers. By surfacing the pithiest sentence, a telling detail, an essential data nugget, the smartest line of an interview, a pull quote entices readers to wade into an article or blog post.
Of course our tool Pullquotes takes a slightly different tact, allowing readers to easily grab and link to key information on a web page. But the goal is essentially the same: making the most interesting information more readily available.
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